Welcome at Prototype You

We make your employees director over their development

About us

We empower people to achieve their personal learning and development goals!

What does our team of facilitators, software developers and coaches have in common? We all want to empower people to grow based on personal ambitions, talents and challenges. That is what gets us out of bed every morning and where we want to work hard for every single day! We put the employee at the heart of the organization, and empower them to proactively manage their own development and career with support from trusted co-workers. We believe good things happen when we - as human beings - regularly reflect, genuinely connect, and help each other fulfil personal dreams. We nurture happy future fit organizations with engaged employees. Because, when your people grow and develop, so does your organization! Our big hairy audacious goal? Supporting one million people in helping each other achieve personal learning and development goals. Do you want to build together with us?
Prototype You Team


We work according to our 6Ps of Prototype You

Personal - We take on a clear no-nonsense approach.

Peer-to-peer - We learn with and from each other

Practical- A no-nonsense approach is what we stand for

Play- The best things in life come from a place of joy.

Prototype - Progress over perfection

People - We bring out the best in people.

Join us prototyping

Our story

Wouter and Kristiaan got to know each other while playing soccer in the streets of Zoetermeer in The Netherlands. Young, innocent and not thinking about ‘the future’. Fast forward to a decade later – when there was more to life than the score during a soccer match – they met each other again in The Hague.

Both having a genuine interest in and ambition for personal development and entrepreneurship they created their own buddy system to support each other in their ambitious journeys. Many so called ‘self-help books’ did inspire them, but usually failed to inspire to take real action. This was a gap both Kristiaan and Wouter wanted to jump into.

They build a prototype of an activating methodology which stimulates to take the right steps in self-development. With a mix of the HR and education expertise of Kristiaan and innovation expertise of Wouter, Prototype You was born!

They took best practices from lean, agile and design thinking and were inspired and influenced by Bill Burnett, Laszlo Bock, Simon Sinek, Greg Mckeown, and Ryan Holiday. The first prototypes of the methodology were tested in the field. Thank you, sweet and courageous guinea pigs!

Fast forward to three years later, they have developed to a People Development as a Service organization with software, programs, training and coaching. They made a real difference for various start-ups, scale-ups and multinationals like T-mobile, Laureate, Nationale Nederlanden and ING Bank..

The big hairy audacious goal of Kristiaan & Wouter: Supporting one million people in helping each other achieve personal learning and development goals.

Do you want to join us?


Wouter Smeets

Founder | facilitator

Wouter translates his expertise in the field of innovation and lean-agile methodologies to the practical Prototype You way of working. He is prototyping a life with the right balance between entrepreneurship, exploring the world and social connections. He loves to surf the ocean waves, play a game of beach tennis and have meaningful conversations with friends and strangers alike

Book tip: The Second Mountain – David Brooks

Contact: wouter@prototypeyou.nl

Kristiaan Hartmann

Founder | facilitator

Kristiaan takes his experience as a lecturer in organizational culture and Happiness Manager at a start-up to the table in developing and facilitating workshops. That you take the rights steps to get where you want to be, make decisions based on the right information and take action is what makes Prototype You important for him. If he isn’t busy connecting people with a common interest, you can find him at the beach or in the ocean with his surfboard.

Book tip: How to fail at almost everything and still win big – Scott Adams

Contact: kristiaan@prototypeyou.nl

Naomi Barnouw

Prototyping coach | facilitator

Naomi is happy to guide you in designing your working life with an emphasis on following your heart. Get people moving and being successful owners of their careers is what drives her! As a career and talent coach, Naomi helps you take new steps. Naomi is also the proud mother of three beautiful children, a connector, with great interest in personal development, the life course of people and especially someone who is open to all the possibilities that life has to offer.

Book tip: The Daily Stoic, 366 meditations on wisdom, perseverance, and the Art of Living – Ryan Holiday and Stephen Hanselman

Contact: naomi@prototypeyou.nl

Dominique van Wingerden

Prototyping coach

After years of searching for her personal life mission, Dominique knows for sure that it is her calling to guide you in finding and living your mission. So that you start leading an entrepreneurial life, full of clarity and direction. If you do what you are good at and feel good about, are authentic, have a keen eye for who you are and what you have to do, then you manifest easily and you create the life of your dreams from tranquility and pleasure. Are you ready to really say YES to work-life happiness?

Leestip: A new earth – Eckhart Tolle

Contact: dominique@prototypeyou.nl

Elisa NG

Prototyping coach

After a burnout, Elisa realized for the first time who she was and what she considered important. She discovered that career coaching is her path. There is so much zest for life, as soon as you open up what you really want in life. That spark in someone's eye is magical and that is why Elisa has become a career coach and psychologist. Everyone has a calling. Doing what makes you happy. Do what you think is important. Doing where you experience meaning. That gives a feeling of freedom, which Elisa grants everyone.

Book tip: Brené Brown – Rising Strong.

Contact: elisa@prototypeyou.nl